Here is part II of Social Media Marketing. You may need assistance in setting up your profile and blog to ensure transparency and truthfulness, so share it with a colleague or work with an expert if you are new to this. Next, I'll address starting your own program and the basic elements of Social Media Marketing.
III. How do you implement/maintain Social Media - ½ - 1 hour a day as an ADJUNCT to overall marketing
A. Social Media Marketing – An Hour a Day, by Dave Evans
B. FastStart or take it slower with book
C. Tag you email messages! Applicable quotes, product promo, short profiles
D. Facebook Business, Blog
1. Set up Profile
2. Share dynamic testimonials, photos and videos
IV. How Social Media is Termed
A. Platforms – social networks (Facebook, myspace) along with White Label community and forum applications.
B. Content – ratings, reviews, photos, videos, podcasts and similar content created and shared on web
C. Interactions – Bits of info that “float” around through email, feeds and SMS (twitter/brightkite – text-based messaging) that tells participants what is going on across the Social Web.
V. Social Media Marketing Rules
A. No SPAM – email filled with questionable content
B. You must show Transparency
1. If you simply don’t have the time to implement on a daily, weekly, monthly basis – state that in your initial and subsequent messages. This makes people aware that you’re not delaying purposely.
2. Your reputation is on the line w/social media, so don’t “joke around” if it could get you into trouble.
C. ANSWERS in your communication – answer the questions posted on your site/blog
D. Content – valuable, truthful information
Monday, October 26, 2009
Thursday, October 22, 2009
Don't Be Scared about Social Media Marketing
So many people want to know more about Social Media, but it can be a BIG topic. Taking baby steps, however, is the best way to "get your feet wet" in this new arena of marketing. I will offer some basic information about it. Below is a first posting of some tips about Social Media. Next posting will address How to Implement, Terms and Rules.
What is Social Media Marketing?
A. Online, internet marketing that is FREE!
B. Marketing that is more casual in nature – incorporates the personal aspect of you and your business
C. Two way communication – it is viral – passed from person to person - Users have some control.
D. Channels – blogs, photo sharing, video sharing, personal social networks, events and services, email, white label social networks, wikis, podcasting, microblogs, SMS (texting). In the big picture – what are your clients interested in using? You may not know, so try more than on channel.
II. Why do you need it?
· All demographics use the internet – from the online junkies to the occasional browsers, old and young, men and women, all races, all over the world.
· People use the internet for information and communication
· A real person is communicating
· Purchases are influenced by commentaries
· Users of the web are all purchasers
· Many are trying to get away from ads – they want help, social perspectives, fun!
· Ads are interruptive. Spam is interruptive. In social media, interruptions do not result in a sustainable conversation – which is what social media is. Engaged in by choice to share opinions/preferences/assistance.
· Marketing without ads – with social media, it is showing the benefits of product/service and not the product/service itself.
· With good commentary/sites – word will spread
· It is measurable
What is Social Media Marketing?
A. Online, internet marketing that is FREE!
B. Marketing that is more casual in nature – incorporates the personal aspect of you and your business
C. Two way communication – it is viral – passed from person to person - Users have some control.
D. Channels – blogs, photo sharing, video sharing, personal social networks, events and services, email, white label social networks, wikis, podcasting, microblogs, SMS (texting). In the big picture – what are your clients interested in using? You may not know, so try more than on channel.
II. Why do you need it?
· All demographics use the internet – from the online junkies to the occasional browsers, old and young, men and women, all races, all over the world.
· People use the internet for information and communication
· A real person is communicating
· Purchases are influenced by commentaries
· Users of the web are all purchasers
· Many are trying to get away from ads – they want help, social perspectives, fun!
· Ads are interruptive. Spam is interruptive. In social media, interruptions do not result in a sustainable conversation – which is what social media is. Engaged in by choice to share opinions/preferences/assistance.
· Marketing without ads – with social media, it is showing the benefits of product/service and not the product/service itself.
· With good commentary/sites – word will spread
· It is measurable
Thursday, October 15, 2009
I am ...
... but a fallen leaf from a tree,
a chunk of gravel on the road,
a blade of cut grass,
or a grain of sand on a beach.
I am but a tiny piece of the great interlocking puzzle of life on this earth.
So why does it matter that I make that phone call, write that letter or do a task?
Because if I do not accomplish the things God has for me to do, there is a hole in the puzzle.
And although the puzzle changes by the second according to what other leaves, chunks, blades or grains do, it all fits together as a complete picture.
a chunk of gravel on the road,
a blade of cut grass,
or a grain of sand on a beach.
I am but a tiny piece of the great interlocking puzzle of life on this earth.
So why does it matter that I make that phone call, write that letter or do a task?
Because if I do not accomplish the things God has for me to do, there is a hole in the puzzle.
And although the puzzle changes by the second according to what other leaves, chunks, blades or grains do, it all fits together as a complete picture.
Monday, October 5, 2009
Stay Away from the Flu
I may just be naive about keeping away from the flu bug, but a shot or a snort of flu meds are not the way to prevent the flu. The main message, instead of "get a flu shot" should be to just build your immune system so that you don't get the flu. Other methods to prevent it are keeping the bug at bay. Below are a few practical suggestions that have kept me healthy for years without ever contracting flu.
1. The basics: eat healthy (min 5 fruits and veggies daily + protein), exercise and get enough rest.
2. Drink plenty of water - at least 64 oz. daily
3. Wash your hands consistently throughout the day - especially after grocery shopping, being around kids (at school???!!!), after handshaking and after pumping gas.
4. Replace washcloths and hand towels in bathroom and kitchen daily.
5. Wash pillowcases 1-3x per week.
6. Drink decaf green tea nightly.
7. During "the season" take a multivitamin or at least vitamins C, E and D.
8. Use common sense and when you're feeling run down and get in an afternoon nap, go on that brisk 20 minute walk, wash your hands and towels and take that extra supplement.
This is very simplistic, but has kept me in flu avoidance for years. Take care of yourself and don't get sick!
1. The basics: eat healthy (min 5 fruits and veggies daily + protein), exercise and get enough rest.
2. Drink plenty of water - at least 64 oz. daily
3. Wash your hands consistently throughout the day - especially after grocery shopping, being around kids (at school???!!!), after handshaking and after pumping gas.
4. Replace washcloths and hand towels in bathroom and kitchen daily.
5. Wash pillowcases 1-3x per week.
6. Drink decaf green tea nightly.
7. During "the season" take a multivitamin or at least vitamins C, E and D.
8. Use common sense and when you're feeling run down and get in an afternoon nap, go on that brisk 20 minute walk, wash your hands and towels and take that extra supplement.
This is very simplistic, but has kept me in flu avoidance for years. Take care of yourself and don't get sick!
Thursday, October 1, 2009
County Road
I think I've come upon a title for my book - County Road. Because the setting is going to be a small Texas town, I think it's only appropriate to give the address of where in Texas it is located. For myself, before I lived on CR 414 I never knew what the CR represented if I ever saw an address as such.
I thought I heard the words as I listened to a rap/hiphop song on the radio with my daughter on the way to school at 5:40 am today, but then realized that I had misinterpreted. The words, and tune, if you can call it that, would not leave my brain and I considered it a message to name my book. While I have a basic story idea in my head at this time, I have not yet figured out how to work in all the characters and do not yet have an ending.
My writing lately has been consuming me - although it is not going to be nearly as interesting as County Road. Travel on the internet, most recently to Miami (looks like fun), Modesto (slow town), Minneapolis (can't wait to go again), and Mobile, Alabama. I've been reviewing parks and posting the info for apartmenthomeliving.com. I suppose it could be worse and I would be writing about WICKER again (30 articles for $30 this summer - pathetic). One weekend, possibly this one, I will try to get the snowflake framework of the road story together, describe characters and figure out the action and endings.
It's back to the writing board for me now.
I thought I heard the words as I listened to a rap/hiphop song on the radio with my daughter on the way to school at 5:40 am today, but then realized that I had misinterpreted. The words, and tune, if you can call it that, would not leave my brain and I considered it a message to name my book. While I have a basic story idea in my head at this time, I have not yet figured out how to work in all the characters and do not yet have an ending.
My writing lately has been consuming me - although it is not going to be nearly as interesting as County Road. Travel on the internet, most recently to Miami (looks like fun), Modesto (slow town), Minneapolis (can't wait to go again), and Mobile, Alabama. I've been reviewing parks and posting the info for apartmenthomeliving.com. I suppose it could be worse and I would be writing about WICKER again (30 articles for $30 this summer - pathetic). One weekend, possibly this one, I will try to get the snowflake framework of the road story together, describe characters and figure out the action and endings.
It's back to the writing board for me now.
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