So many people want to know more about Social Media, but it can be a BIG topic. Taking baby steps, however, is the best way to "get your feet wet" in this new arena of marketing. I will offer some basic information about it. Below is a first posting of some tips about Social Media. Next posting will address How to Implement, Terms and Rules.
What is Social Media Marketing?
A. Online, internet marketing that is FREE!
B. Marketing that is more casual in nature – incorporates the personal aspect of you and your business
C. Two way communication – it is viral – passed from person to person - Users have some control.
D. Channels – blogs, photo sharing, video sharing, personal social networks, events and services, email, white label social networks, wikis, podcasting, microblogs, SMS (texting). In the big picture – what are your clients interested in using? You may not know, so try more than on channel.
II. Why do you need it?
· All demographics use the internet – from the online junkies to the occasional browsers, old and young, men and women, all races, all over the world.
· People use the internet for information and communication
· A real person is communicating
· Purchases are influenced by commentaries
· Users of the web are all purchasers
· Many are trying to get away from ads – they want help, social perspectives, fun!
· Ads are interruptive. Spam is interruptive. In social media, interruptions do not result in a sustainable conversation – which is what social media is. Engaged in by choice to share opinions/preferences/assistance.
· Marketing without ads – with social media, it is showing the benefits of product/service and not the product/service itself.
· With good commentary/sites – word will spread
· It is measurable
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