Here is part II of Social Media Marketing. You may need assistance in setting up your profile and blog to ensure transparency and truthfulness, so share it with a colleague or work with an expert if you are new to this. Next, I'll address starting your own program and the basic elements of Social Media Marketing.
III. How do you implement/maintain Social Media - ½ - 1 hour a day as an ADJUNCT to overall marketing
A. Social Media Marketing – An Hour a Day, by Dave Evans
B. FastStart or take it slower with book
C. Tag you email messages! Applicable quotes, product promo, short profiles
D. Facebook Business, Blog
1. Set up Profile
2. Share dynamic testimonials, photos and videos
IV. How Social Media is Termed
A. Platforms – social networks (Facebook, myspace) along with White Label community and forum applications.
B. Content – ratings, reviews, photos, videos, podcasts and similar content created and shared on web
C. Interactions – Bits of info that “float” around through email, feeds and SMS (twitter/brightkite – text-based messaging) that tells participants what is going on across the Social Web.
V. Social Media Marketing Rules
A. No SPAM – email filled with questionable content
B. You must show Transparency
1. If you simply don’t have the time to implement on a daily, weekly, monthly basis – state that in your initial and subsequent messages. This makes people aware that you’re not delaying purposely.
2. Your reputation is on the line w/social media, so don’t “joke around” if it could get you into trouble.
C. ANSWERS in your communication – answer the questions posted on your site/blog
D. Content – valuable, truthful information
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