Getting started on social media marketing is the stumbling block that is in the way of many entrepreneurs who want to put their information on the internet for review and commentary. A good way to do this would be to set aside a couple of hours to dedicate yourself to establishing your presence. You most probably have a few of the tools in place, such as an email account, a Facebook account, and/or a website.
Once you have a blog, LinkedIn, YouTube, Twitter and other accounts set up, block time on your calendar to monitor and update on a weekly basis at the minimum. An hour a day is most desireable, but if you can't do this, make sure your readers are aware that they could wait a few days for answers to any questions posted.
Making social media a priority will enhance your business and will help you learn more in the process. And don't make it difficult or drudgery. Enjoy yourself!
VI. Starting your Social Media Marketing
A. Your website – add a blogspace and monitor
B. Facebook – Business application – research what is out there and post timely info. You can also list events that relate to your business, sales made and short but interesting experiences.
C. LinkedIn – professional version of Facebook
D. Blogger website – Blogspot.com, Squidoo Lens, HubPages, many others. Just Google "blogging sites."
E. YouTube - People love watching video. If it is a dynamic posting that relates to your business it is possible to make a name for yourself overnight!
F . Monitoring your success – do your efforts have goals, ie: 2 orders/mo, 5 calls/mo, 10 posts/mo? Be humble at first, but constant updates and review will establish you on the web. People are reading about you and talking about you, but when you don’t participate they can’t either.
1. List (for yourself) channels that you’re using – CHANNELS are methods or media forms through which social media is made available to social media participants. Keep a handy list and check off your progress.
2. For each channel, what is the success value? The failure value?
3. What is the current value?
4. What did you have to do to justify it’s use? When will it be reviewed?
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